What Does Coronavirus Mean For Your Startup?

How the pandemic will shape the future of innovation and business.

Natasha Varma
The Startup

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Here I am at the frontlines of the startup world. I may not be saving lives or stacking shelves but as an entrepreneur, I am tasked with saving my business. Having lived through the natural ups and downs of being a startup founder, the ramifications of a pandemic gripping the world are something most of us never saw coming. Whilst we are daily problem solvers by profession, this was something we were not quite prepared for. Entire business models are being questioned whilst many industries are shutting down, albeit temporarily.

It ultimately boils down to the kind of business you run but all-in-all there will be unprecedented challenges and opportunities that will come about by the impacts of Covid-19. At a minimum, adjusting to a remote workforce can be trying on the operations of a business and in fostering collaboration amongst team members. The digital infrastructure we have built over the past decades is being put to its biggest test.

But there is something unique to a pandemic. When a war ends, one side wins. When economic pressures are felt, we can rebuild and come back as we saw with the 2008–09 financial crisis. A pandemic brings about changes that cause far deeper damage — most notably a major loss…

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Natasha Varma
The Startup

Tech Founder & Business Coach. 🙋 I help service-based business owners attract dream clients. Grab your FREE guide -www.natashavarma.com/stucktosoldoutfreeguide